About

Hi, I’m Brooke Goodbary.

For more than 15 years I’ve helped technology companies build and lead customer organizations, with a focus on leadership, operations, and organizational design.

Many of the blog posts on this site were written while I was helping shape the emerging discipline of Customer Success. While they’re rooted in that field, they’re really about broader ideas: building great teams, leading through change, communicating effectively, creating feedback cultures, and designing organizations that help people do their best work.

Outside of work, I’m usually with my husband and son, exploring somewhere new, riding my bike, reading fiction, or cooking a meal that inevitably becomes more ambitious than originally planned.

In addition to this site, my writing has been featured by OpenView Labs, Intercom, Calendly, Kayako, and ChurnZero.